Category optimization is primarily associated with which of the following?

Category optimization is primarily associated with enhancing product layout and pricing because it focuses on maximizing the effectiveness and efficiency of how products are organized, displayed, and priced within a retail space. This process involves analyzing sales data, consumer behavior, and market trends to determine the best way to arrange products to increase visibility and accessibility, thus driving sales. Properly optimizing the layout can improve the shopping experience, making it easier for consumers to find what they are looking for, which can directly influence purchasing decisions.

Additionally, effective pricing strategies are integral to category optimization. By determining the optimal price points that appeal to consumers while still maintaining margins, retailers can increase sales volume and profitability. This holistic approach to improving product listings and pricing is crucial for achieving overall business goals and responding to market dynamics, making option B the correct choice in the context of category optimization.