How does cross-merchandising benefit retailers?

Cross-merchandising benefits retailers primarily by increasing sales through related product displays. This marketing strategy involves placing complementary products in close proximity to each other, encouraging customers to make additional purchases that they might not have intended to buy. For example, displaying pasta next to pasta sauce or cheese next to crackers can lead to increased customer purchases as these items are often used together.

This approach leverages customer behavior and shopping patterns, making it easy for shoppers to find related items and enhancing their shopping experience. By effectively promoting bundled items, retailers can boost overall sales and enhance the perceived value of their offerings, as customers feel they are getting a convenient shopping solution.

Other options, such as creating more complex store layouts or reducing inventory turnover, do not align with the primary goals of cross-merchandising, which focuses on optimizing the shopping experience to drive sales. Limiting customer choices runs counter to the idea of cross-merchandising, which aims to expand options and encourage additional spending.