If Retailer X increases distribution on Item A from 85% to 95%, what will be Item A's projected sales potential?

When determining the projected sales potential of Item A following an increase in distribution from 85% to 95%, it is essential to understand the relationship between distribution and sales potential.

In this context, the percentage of distribution directly correlates to the sales that can be achieved. By increasing distribution, more consumers have access to purchase Item A, potentially leading to higher sales. To calculate the projected sales potential, we apply the percentage of distribution to the base sales that represent 100% distribution.

Assuming the historical sales figure corresponds to the 85% distribution level, the correct answer is derived from estimating that the additional 10% distribution will result in increased sales. The figure of $2235.29 likely represents a calculated projection based on various market factors, such as anticipated demand, consumer buying behavior, and the responsiveness of sales to distribution changes.

This value considers how sales typically increase with expanded distribution; thus, it demonstrates the importance of optimizing product availability in the retail environment to maximize sales potential effectively. The calculations leading to this projected sales potential would typically involve modeling various scenarios based on past sales performance, market trends, and the expected impact of increased availability on consumer purchasing decisions.