What are typical obstacles to effective category management?

The correct answer identifies several key obstacles to effective category management that organizations frequently encounter. Poor communication can hinder the flow of essential information among teams, leading to misaligned strategies and ineffective execution. Lack of data restricts insights into consumer behavior, market trends, and category performance, which are vital for making informed decisions. Resistance to change is a significant barrier as it can prevent the adoption of new processes, technologies, or strategies that are crucial for evolving category management practices. Insufficient collaboration among stakeholders limits the sharing of knowledge and resources, thus undermining the potential for joint efforts that enhance category performance.

These factors combined create a challenging environment for effective category management, making it difficult for organizations to optimize their offerings, respond to market dynamics, and fully leverage category insights. The other options may describe various market conditions or characteristics that could present challenges but do not encapsulate the structural and communicative issues that are typically central to the practice of category management.