What do assortment optimization strategies focus on?

Assortment optimization strategies are primarily centered around identifying and selecting the optimal mix of products that will best satisfy consumer demand. This involves analyzing various factors such as customer preferences, purchasing patterns, and market trends to determine which products are most likely to drive sales and enhance the shopping experience.

By focusing on the right mix of products, retailers can effectively cater to their target audience, ensuring that they have the right items in stock that meets consumers' needs and desires. This optimization is critical for improving customer satisfaction, increasing sales, and maximizing profitability.

The other options, while they touch on aspects related to product management, do not capture the core objective of assortment optimization, which is about tailoring the product offering to align with consumer demand rather than promoting all products indiscriminately or merely reducing options or storage capacities.