What does "shelf layout optimization" involve?

Shelf layout optimization involves the strategic arrangement of products on shelves to enhance the customer experience and increase sales. This practice takes into account various factors such as customer flow, product visibility, and accessibility. By carefully organizing products, retailers can guide customers’ purchasing decisions, making it easier for them to find what they need while also encouraging impulse buys. A well-optimized shelf layout can lead to a more engaging shopping environment, ultimately boosting sales.

The other options do touch on aspects related to product placement but do not capture the essence of optimization in the same comprehensive manner. Reducing the number of products displayed could simplify choices, but it may not necessarily enhance the shopping experience or drive sales. Standardizing shelf heights across categories might improve uniformity and efficiency, but it doesn't specifically address the strategic arrangement aiming for sales optimization. Limiting promotional displays could lead to more space management but does not directly focus on how the arrangement or presentation affects consumer behavior and purchasing patterns.