What is Direct Store Delivery (DSD) characterized by?

Direct Store Delivery (DSD) is characterized by the manufacturer directly delivering products to the retail store, bypassing the retailer's distribution center. This approach allows for faster replenishment of inventory and greater control over product placement and merchandising. By delivering directly to the store, manufacturers can optimize the supply chain, reduce handling costs, and ensure that products are available where and when customers want them.

This method is often utilized for perishable goods, beverages, and other items that benefit from immediate availability on store shelves. It can also foster better relationships between manufacturers and retailers through direct interaction, leading to improved sales performance. In contrast, options referencing delivery through a retail distribution center, local stores only, or products available only online do not accurately reflect the specific characteristics and advantages of the DSD model.