What is meant by Incremental Volume in the context of sales?

Incremental Volume refers to the additional sales generated beyond what would typically be expected during a certain time period. This concept is particularly relevant in the context of promotional activity, where a marketing strategy or special offer is designed to boost sales temporarily. By measuring Incremental Volume, businesses can evaluate the effectiveness of their promotions and understand the exact impact these efforts have on overall sales performance. It helps in determining whether a promotional campaign was successful in attracting additional customer purchases or if the sales were merely a reallocation of existing demand. This metric is essential for making informed decisions about future marketing strategies and budgeting.