What is syndicated scanner data?

Syndicated scanner data refers to sales information collected from retailers across various distribution channels. This type of data is gathered through point-of-sale (POS) systems, which capture sales in real-time at multiple retail outlets. This allows manufacturers and retailers to obtain a comprehensive view of market performance, consumer behavior, and product trends across a wide range of stores and categories.

The data is often standardized and made available to multiple clients, hence the term "syndicated," indicating that it is not confined to a single retailer but encompasses a broad set of retail environments. Such extensive data is invaluable for market analysis, trend spotting, and strategic decision-making in category management.

The other options either restrict the scope of the data to a single retailer, which limits insights, focus only on online sales, or emphasize customer feedback rather than sales data itself. These distinctions highlight the uniqueness and comprehensive nature of syndicated scanner data, making it a crucial resource for businesses looking to analyze market dynamics effectively.