What is the main goal of promotional planning in category management?

The main goal of promotional planning in category management is to effectively coordinate marketing efforts to boost product visibility and sales during specific periods. This entails designing strategic promotional activities that align with customer shopping behaviors and seasonal trends. By conducting promotional planning, category managers can determine the right timing, tactics, and messaging to maximize impact, ensuring that promotions resonate with target audiences. This strategic alignment is essential for driving both short-term sales and long-term brand loyalty.

While identifying potential suppliers is important for sourcing products, it does not directly relate to promotional planning. Similarly, assessing competitors’ strategies is valuable for understanding market positioning but is more focused on competitive intelligence rather than promotional execution. Analyzing customer feedback after a promotion can provide insights for future planning but does not define the primary goal of promotional planning itself, which is centered on proactively driving sales through coordinated marketing efforts.