What is the primary goal of category optimization?

The primary goal of category optimization is to continuously improve product assortment, pricing, and layout. This approach involves analyzing sales data, customer preferences, and market trends to optimize each product category within a retail environment. By refining the selection of products offered, adjusting prices strategically, and enhancing the store layout, retailers can better meet customer needs and preferences.

Continuous improvement in these areas ensures that the merchandise reflects current trends and shopper demands, ultimately driving higher customer satisfaction and increased sales. This ongoing process is essential for staying competitive in the market and making informed decisions that benefit both the retailer and the consumers.

Other options may address important components of retail strategy, such as promotions or operational costs, but they don't encompass the comprehensive nature of category optimization as effectively as improving product assortment, pricing, and layout do.