What is the primary purpose of cross-merchandising?

The primary purpose of cross-merchandising is to enhance sales and improve the shopping experience by displaying related products together. This approach encourages shoppers to consider complementary items that they might not have thought of purchasing, thereby increasing the likelihood of additional sales. For instance, placing pasta near pasta sauce or arranging sports equipment alongside athletic apparel allows customers to visualize how these items work together, leading to higher customer satisfaction and boosting overall sales for the store.

Cross-merchandising is strategically used to create a more compelling shopping experience by making it easier for customers to find everything they need in one area, ultimately leading to more efficient shopping and increased impulse buying.