Which analyses are used to identify what items to carry by category?

One effective approach to identifying which items to carry by category involves utilizing multiple analyses that together provide comprehensive insights. Fair share analysis helps in determining how a retailer’s assortment compares to its market share, identifying which products are underrepresented or overrepresented compared to a designated market or category. SKU productivity measures the performance of individual stock-keeping units, helping retailers focus on those items that contribute most to sales and profitability. Market gap analysis identifies opportunities in the market by comparing the retailer's assortment against competitors and market demand, revealing categories where there may be unmet customer needs.

By leveraging all of these analyses—fair share, SKU productivity, and market gap—you can make informed decisions about the product assortment that will optimize inventory and align with customer expectations. Therefore, the comprehensive choice of all the analyses as a combined strategy allows for a more strategic and effective category management approach.