Which aspect does NOT typically influence shelf space allocation?

Shelf space allocation is a critical component of category management, and several factors typically influence how space is allocated on retail shelves. Among these, product demand, sales per square foot, and seasonal trends all play significant roles.

Product demand refers to the level of consumer interest and purchasing activity for a particular item. High-demand products usually receive more shelf space to meet consumer needs and drive sales.

Sales per square foot is a measure of how effectively a retail space generates revenue. Retailers often allocate more shelf space to items that yield higher sales per square foot, ensuring better financial performance.

Seasonal trends can also affect shelf space allocation, as certain products may see increased demand during specific times of the year, such as holidays or seasonal events. Retailers adjust shelf space to capitalize on these trends.

In contrast, promotion frequency typically does not have a direct impact on shelf space allocation in the long term. While promotions can temporarily increase product visibility and sales, they do not fundamentally change the prominence of a product on the shelf unless sustained demand is evidenced beyond the promotional period. Therefore, promotion frequency is less likely to influence the overall decision about how and where products are placed compared to the other factors listed.