Which factor is NOT a driver of incremental sales?

Everyday prices serve as the baseline for consumer expectations regarding the cost of products in a category. While they create a consistent price point that customers may rely on for regular purchasing decisions, they do not inherently drive incremental sales. Incremental sales typically refer to additional, unexpected increases in sales volume that occur as a result of specific marketing actions or changes, such as promotions, discounts, or adjusted product placements aimed at attracting more shoppers.

Promotions and discounts are tactics explicitly designed to encourage buying behavior, often leading to significant bursts in sales during specific periods. Seasonal merchandising aligns product offerings with periods of higher consumer demand, thereby influencing purchasing in a seasonal context. On the other hand, product placement focuses on strategically positioning items to catch consumers' attention, which can encourage additional purchases that would not occur under normal circumstances.

In contrast, everyday prices remain constant and do not actively create the urgency or appeal that typically contributes to incremental sales. Their role is essential for ensuring customer trust and regular purchasing, but they do not actively stimulate additional sales beyond the regular sales volume.