Which of the following is not a benefit of efficient assortment planning?

Efficient assortment planning is a crucial aspect of category management that focuses on selecting the right products to meet consumer needs and maximizing sales potential. The correct answer, which identifies a benefit that is not associated with efficient assortment planning, highlights the importance of consumer engagement in the retail environment.

Decreased consumer awareness is not a benefit; in fact, effective assortment planning typically aims to enhance consumer awareness and provide a well-stocked selection that appeals to target customers. By offering a thoughtfully curated assortment of products, retailers increase the chances of capturing consumer attention and engagement. In contrast, increased sales opportunities, better inventory turnover, and improved customer loyalty are all closely aligned with the goals of efficient assortment planning.

Increased sales opportunities emerge as retailers present products that resonate with consumer preferences, leading to higher conversion rates. Better inventory turnover occurs when assortments are optimized to match the demand, reducing excess stock and minimizing costs associated with unsold items. Improved customer loyalty results when shoppers find their preferred products readily available and experience a positive shopping experience, reinforcing their choice of retailer. Therefore, the focus on enhancing consumer awareness through targeted assortment planning is essential to driving business success.