Which of the following is an example of incremental sales?

Incremental sales refer to the additional revenue generated beyond the usual sales figures within a specific timeframe, usually as a result of specific activities such as promotions or marketing efforts. These sales are important because they directly reflect the impact of initiatives designed to boost revenue.

Promotional events are specifically designed to stimulate buying behavior and attract customers, which can lead to increased sales during that period compared to normal sales patterns. When a promotional event is executed, the expectation is that it will drive sales that would not have occurred without that event. Therefore, the sales generated during such an event are considered incremental because they represent additional revenue that can be directly attributed to the promotional efforts.

In contrast, the other choices do not reflect this concept. Average sales reported in a specific month might not account for variations or promotions; organically occurring sales do not result from additional marketing activities, and historical sales estimates are based solely on past performance without accounting for any new strategies or promotions that could enhance sales. Therefore, the answer accurately captures the essence of what incremental sales represent in the context of category management.