Which of the following is a factor in product placement decisions?

Product visibility is a critical factor in product placement decisions because it directly impacts consumer awareness and sales potential. When products are placed in locations within a store that maximize visibility—such as eye-level shelves, end caps, or high-traffic areas—it increases the likelihood that shoppers will notice and consider purchasing them.

Effective product placement seeks to not only attract attention but also to facilitate impulse buys by positioning high-demand items where customers are more likely to see them. Therefore, making informed decisions about product visibility can significantly enhance the overall shopping experience and drive sales performance.

Considering this, while factors like employee preferences, shipping costs, and store size can influence logistical aspects of product placement, they do not have the same direct impact on consumer interaction and purchase behavior as product visibility does.