Which of the following is NOT a characteristic of syndicated scanner data?

Syndicated scanner data typically refers to information collected by research firms through point-of-sale scanners at retail outlets. This data encompasses a wide range of characteristics essential for understanding market trends and consumer behavior.

One key characteristic of syndicated scanner data is that it is collected from a wide range of retailers, providing a comprehensive view of sales across different markets. It also delivers insights across various distribution channels, giving businesses the ability to analyze performance in different retail environments, whether physical stores or other types of markets.

Furthermore, syndicated scanner data is often near real-time sales tracking, allowing companies to respond swiftly to changes in consumer demand and market dynamics.

In contrast, focusing exclusively on online transactions is not a characteristic of syndicated scanner data. This type of data is more inclusive, incorporating information from various outlets, which can include brick-and-mortar stores and online retailers, but it does not limit itself to just online transactions. Thus, the idea that syndicated scanner data exclusively deals with online transactions is incorrect and highlights its broader scope.